When you get a domain name for your website, think bigger than just your website. Your creative business is likely to expand its online presence with accounts on services such as blogging, portfolio, and e-commerce sites, which typically offer the option of associating a custom domain name with your account. That’s an opportunity for you to use your domain name in ways that can reinforce your brand online. In my latest article for CreativePro.com, I suggest how to take advantage of those opportunities with three quick tips.
The Know Your Rights video below is an insightful panel discussion about how to protect your copyright when you publish photos online today. It’s a balancing act between the need to show your best work online in a way that’s big and beautiful enough to attract photo buyers, and the culture of today’s web which is inclined to copy and reuse anything they see on a web page. Business models are evolving beyond the old mentality of “block all copying and add a big watermark,” and successful photographers like Trey Ratcliff and Zack Arias explain why. An important part of the discussion is about whether Creative Commons Noncommercial licensing works as part of a profitable business model.
I was impressed that photographer Catherine Hall asked a lot of the same questions I would have. Whether or not you decide to share your photos as openly as some of the panelists do, chances are you’ll gain a new perspective that will help you make decisions about sharing your own images on today’s web.
This video is also a great example of the many Google+ Hangouts now held by the rapidly growing and influential photography community on Google+. You can connect with me on Google+, of course!
Recorded in August 2011 by Keith Barrett for Vidcast Network, which hosts a number of photography-related Internet video shows and Google+ hangouts.
Note: Apologies to those viewing on devices without Flash; their video is hosted at justin.tv which does not seem to supply a non-Flash alternative outside of their mobile app. To view this video on iPhone/iPad, download the Justin.tv app from the App Store and search for “Catherine Hall hangout” .